如何做整合营销传播（How to do integrated marketing communication）.docVIP

如何做整合营销传播（How to do integrated marketing communication） Why are large and small businesses are threatening to establish a brand, but the market really called but very few? Why bother a lot of enterprises to promote their brand integration time, with very little effect, the huge cost of investment no echo? How should Chinese enterprises carry out integrated marketing promotion at a lower cost in a relatively short period of time and achieve great success? The integrated marketing communication of the mountain rule is to brand mountain as a guide, the core brand idea under the unified, on a clear brand image, continue to dig deeper and more communication and contact with consumers, so as to spread, to the rhythm of their own brand with the constant. That is to say, every communication should be a promotion and sublimation. Liu Zuke, general manager of the southern marketing consulting organization, believes that the Alpine law mainly contains the following 7 principles [how to do integrated marketing communication] The first principle of the law of the mountains is the principle of concentricity. Heart, that is, the core of the brand. No matter which mountain there is, and there is only one core, that is, the main peak, all the mountains are surrounded by the core around, the core is also a stone and soil accumulation, solidification. Integrated marketing communication goal is through the integration of communication in every aspect of a consistent message, convey a unified corporate image of the brand to consumers, to enhance brand awareness and influence, and promote consumer behavior. Therefore, the primary problem is the integration of marketing communication through in-depth study of the characteristics of mining and customer brand of their own, to determine the direct and potential customers, accurate positioning of the enterprise brand, establish the core brand image. This core is the focus of all communication work, which reflects the core values and business