论企业核心竞争力的独特性（On the uniqueness of enterprise core competence）.docVIP

论企业核心竞争力的独特性（On the uniqueness of enterprise core competence） Abstract: enterprises have to maintain their competitive advantage, and have their own core competencies Be in an invincible position in the fierce market competition. The article thinks, the important fountainhead of enterprise core competition ability is... With its own uniqueness, it is the soul of enterprise survival and development, enterprises should be from the image, culture, Technology, brand, product and human capital establish their own uniqueness. Key words: enterprise uniqueness, core competence The founder of the Boston consulting firm, Professor Bruce Henderson, put Gausss competitive exclusion principle - two A species with the same survival style can not endure symbiosis, introduce into commercial competition, and point out the base of strategy A point is an attribute peculiar to an organization or an enterprise, that is, uniqueness. This enduring uniqueness is defined The distinctive feature of an enterprise, from self perception to external image, highlights the essence of an enterprise Excellence: its competitiveness, its strategy depends on, and difficult to imitate the resources of talent and energy Force combinations or other organizational mechanisms and behavioral paradigms. It is because of this uniqueness that it is difficult to imitate, Based on its corporate strategy, it is difficult to imitate opponents, long-term win will have the opportunity to become possible. Defining the concept of uniqueness If an enterprise wants to remain invincible in the market competition, it must always maintain its competitive advantage, The idea of competitive advantage originated from the theory of industrial organization in 1930s, after 60s Develop rapidly. Hofer and Cindel put it into the field of strategic management, that is a competitive advantage The unique market advantage of an organization through its allocation of resources relative to its competitors. Bath Think, when an enterprise c