胡荇玲--大学生与微信理财通-首都经济贸易大学教务处.docVIP

大学生创业训练项目 创业方案 项目类型： 重点项目 项目年度： 2014年 项目负责人： 胡荇玲（学号：32013050219） 负责人院（系）： 劳动经济学院 专业（方向）： 社会工作 项目组成员： 胡荇玲、吴婉、陈冰洁、李嘉辉 指导教师： 魏文一 教务处 制 二〇一五 摘要 互联网对现代社会的冲击十分巨大，而互联网金融的推出更是拓宽了金融产品销售渠道。在互联网巨头中微信用户数已经达到6亿，庞大的用户数是其最大的优势。大学生的经济来源绝大部分来源于父母，缺乏理财意识。而我们通过与微信理财通的联手，推出校园理财通，将同学们的基金收益按照比例存入他们的学生卡，网费以及教育资金。通过日常使用的微信理财通软件，用户可以实时掌握自己的收益变化和控制资金的流入和转出，与各大高校合作，使他们在理财通上可以实现对校园一卡通的充值，在校内充值机上实现理财通直接转账。不仅方便快捷，更增强了资金流动的监控环节。我们制定了一系列的营销策略，包括前期宣传，提高知名度利用  Abstract: The impact of the Internet on modern society is very huge, and the launch of Internet banking is to broaden the financial channels for product sales. Internet giant WeChat users has reached 600000000, a huge number of users is its biggest advantage. Income sources of college students from the vast majority of parents, they are lack of financial awareness. And we work together with the micro channel CAITONG launch CAITONG, campus, the income of the fund in accordance with the proportion of students in their student cards, Internet and education funds. By using the WeChat financial software, users can real-time grasp the changes in income and control their own capital flowing in and out, with the cooperation of the universities, so that they can achieve to finance through the campus card recharge, then transfer to achieve financial straight on campus recharge machine. Not only convenient, enhance the monitoring of the flow of funds. We have formulated a series of marketing strategy, including the pre publicity, improve the visibility of the mid -- publicity, the Tencent platform -- invite users to experience campaign -- release products -- products offers. On personnel configuration, our team is responsible for the overall planning, the finance, marketing, publicity. For information and risk management, we also carried out a series of arrangements. The capital structure, we adopt the method of all stocks were right. In our first year operating income to achieve breakeven, expected future growth of two income significantly