剑桥商务英语Unit 10 Agency.pptVIP

Successful letters of offering an agency include enough information for the correspondent to assess the value of the offer, e.g. 1) The market is to be developed; 2) The special merits of the product and the publicity with which it will be supported are stressed so that the prospective agent will be convinced that the product is bound to sell well. Examples of opening and closing sentences can be: 1) Thank you for your letter of August 15 offering us the sole agency for your products in … 2) We thank you for your letter of May 4, 2011 and are favorably impressed by your proposal for a sole agency. 3) Thank you for offering us the agency in Britain. We appreciate the confidence you have placed in us. 4) We hope to receive a favorable response and can assure you of our best service． 5) We look forward to a happy and successful working relationship with you． A letter offering to act as an agent might include some or all of the following points: 1) A reference to the manufacturer’s products, and to their potential on the agent’s market; 2) An offer to act as an agent for a particular area and for a specific period; 3) A general proposal of conditions; 4) A closing sentence or paragraph, encouraging the manufacturer to reply． Examples of opening and closing sentences include: 1) We should be glad if you would consider our application to act as an agent for the sale of your medical devices. 2) We hope to hear favourably from you, and feel sure we should have no difficulty in arranging terms. 3) If you give us this agency, we will spare no effort to further your interests． 4) If required, we can provide first-class reference Tips for writing agency letters ◆ The writer should tell the exporter how he has got to know the recipient’s name, address, telephone number, etc.; ◆ It is necessary for the writer to give reasons why he is interested in agency and what competence he has for agency so that the receiver of the application m