Cross―Cultural Contrastive Study of English and Chinese Euphemisms.doc

Cross―Cultural Contrastive Study of English and Chinese Euphemisms.doc

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Cross―Cultural Contrastive Study of English and Chinese Euphemisms

Cross―Cultural Contrastive Study of English and Chinese Euphemisms   Abstract Tmon linguistic phenomenon in all languages. By using euphemisms, people can indirectly and politely express their ideas, without making the listeners feel awkward and unpleasant. As a mirror of culture, the generation and development of euphemisms are closely related to culture. Euphemisms in English and Chinese are also abundant, but they have both differences and similarities in expressions and cultural connotations. The cross-cultural contrastive study of English and Chinese euphemisms can help people correctly understand the deep meaning in English and Cmunications. Key words: Euphemisms; Culture; Cross-culture; Contrastive study WANG Xiaoling, ZHANG Meng, DONG Hailin (2012). Cross-Cultural Contrastive Study of English and Chinese Euphemisms. Cross-Cultural Communication, 8(6), -0. Available from: http:///index.php/ccc/article/view/j.ccc.1923670020120806.1356 DOI: http:///10.3968/j.ccc.1923670020120806.1356. 1. EUPHEMISM AND ITS RELATION WITH CULTURE The word “euphemism” originated from a Latin word. Its prefix “eu” means “good”, and “phemism” means “speech”, so the word “euphemism” literally means “word of good omen”. Routledge Dictionary of Language and Linguistics (2000) defines “euphemism” as “A kind of expressing method which aims at making people feel less embarrassed by using some words with vague and ambiguous meaning instead of those which may make people feel unpleasant and not respected”. The generation of euphemism has its social foundation. Wmunicating with others, people often face the situation where they can not directly express what they want to say, or sometimes a direct expression will cause the listeners awkward and unpleasant. In these cases, people tend to choose an indirect and roundabout way to express their ideas and thoughts, so as to avoid the embarrassment. With this purpose, o being. Whereas the use of euphemisms is not only a soci

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