实用商务英语写作教程 Unit12 Advertisements（广告）.ppt

Sample 1 下面是一则对某品牌的传真机所进行的直叙式的广告，通过对该传真机的用途及使用方法的直接描述，显示出其特点。 CAN YOUR TELEPHONE READ AND WRITE? OURS CAN! Ordinary telephones can only talk. Now there’s a telephone that can read and write, too! Qwip Systems Show’ntell Phone ? ---- the educated telephone. This incredible ① telephone, in addition to ② being used for incoming and outing calls, also sends and receives letters! It can take almost anything you put on paper and send a copy of it ---- words, pictures and all cross-town or cross-country… in four minutes flat ③. (Finally making it possible for you to deliver ④ all those urgent things people wanted yesterday.) Show’ntell is simple to install. Just plug it into a telephone jack ⑤ and an electrical outlet ⑥ and it’s ready to go. And anybody who can push a button can operate it. Why should your company be equipped with educated telephones? Because ordinary phones can only give you the message verbally. While a Show’ntell Phone puts it in writing. And anybody in business can tell you, that’s quite a difference. QWIP SYSTEMS SHOW’NTELL PHONE (THE THELEPHONE THAT CAN READ AND WRITE) 您的电话会读写吗？ 我们的会！ 普通电话只能用来讲话。 现在也已经有了能读会写的电话了。 那就是Qwip系统公司的Show’ntell电话----受过良好教育的电话。 这是一种令人难以置信的电话，除了可以打出、接入电话外，还可以发送、接收信件！ 它可以记下你写在纸上的一切，并发出一份拷贝----词语、图片、并且可以跨城、跨国传送…这些均只需4分钟。（最终，它还可能把人们昨天急需的一切都发送出去）。 Show’ntell电话安装非常简便。 只需将其插入电话插孔及电源插座，就可以立即使用了。任何人只要会按按钮，就能操作使用。为什么您的公司需要装备这种受过良好教育的电话呢？因为普通电话只能传递口头信息，而Show’ntell电话能以文字形式将其表现出来。而且所有生意人都会告诉您，这一点是完全不一样的。 ① incredible: 难以置信的； ② in addition to: 除…之外； ③ flat: 一律的； ④ deliver: 发送； ⑤ jack: 插口； ⑥ electrical outlet: 电源插座； Sample 2下面是一则关于缝纫机的独白式广告，通过一位著名设计师口述自己的故事，说明了该缝纫机的优点所