果醋Fruitvinegar.pptVIP

SHIH-CHUAN fruit vinegar Fruit-vinegar is a delicious, fashion, and fruity drink. It made from 100% natural fruits and used modern fusion recipe stems from traditional far eastern roots and was inspired by our philosophy of a balance lifestyle. There is natural alternative remedy for assisting weight loss, relieving fatigue, aiding digestion and maintaining the bodys metabolism. Marketing Mix Product Price Place Promotion product according to the characteristic of SHIN-CHUAN fruit vinegar, our target-consumer are female and teens who high on fashion. Set up this vinegar drinking’s core value is affective-style. SHIN-CHUAN have the own drink cultural. Price In consideration of different target-consumer, SHIN-CHUAN draws up different price and package in different market. channel In contradiction to other brands product, in marketing, the company establishes a network both within Taiwan and oversea. we have Provide best quality and service to customers, and increase sales channels through internet business to provide customers a convenient way to buy and to promote SHIN-CHUAN as a (reputable, good quality and service) trademark. Promotion advertisement chain store sales promotion Health newspaper and magazine. General public’s service Occasionally TV advertisement. SWOT Superiority Policy superiority Technical superiority Cost advantage Weakness company size and economic power no enough powerful to keep TV advertisement. Get brand’s name known needs long time. And, there are many different kinds of analogue products SWOT Opportunity With todays openness to world drinks, organics, green products and healthier living, fruit vinegar has the potential to break out of its bottom-shelf image and stand out as one of the most versatile products on the market Threaten HUI-YUAN is