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中小清洗公司如何做大做强 Path for small cleaning companies getting stronger and bigger
清洗世界 第27卷第3期
企业管理 World 201 1年3月
Cleaning
文章编号:1671-8909(2011)03-0039一∞
中小清洗公司如何做大做强
周 浩,焦 阳,张乐尧
(北京燕山通洁设备清洗有限公司,北京102500)
摘 要:总结了清洗行业中小公司成长的历程。分析了中小公司的现状。提出了中小公司如何
以市场为导向,以自身条件为基础,不断开拓创新,务实拼搏,把企业做大做强。二次创业、树立
品牌,调整结构,提升技术、塑造企业文化是中小公司发展的必由之路。
关键词:清洗行业;中小公司;做大做强;战略策略
中图分类号:TU74文献标识码:A
Pathforsmall and
cleaningcompaniesgettingstrongerbigger
ZHOU
Hao,JIA0拖喈,ZHANG
Leyao
Yanshan
(Beijing TongjieEquipmentCleaningCo.,Lid.,Beijing102500,China)
ofsmall of
size were thesituation
Abstract:Theguidance concluded,and
companies’development
small were inthis believethatsmallsize obtainmoremarket
companyanalyzedindustry.To companies
establishbrandsbasedontheir effort.Itisthe
shares,and conditions,innovations,and
necessary
forsmallsize tobe succeed
path companies throughre-undertaking,establishingbrands,re·
shortly
the cultures.
structure,upgradingtechnologies,shapingorganizational
size and
industry;small
Keywords:cleaning companies;greatstrong;improvementstrategy
中国的清洗行业仅有20多年的发展史,如今技 业,但是他们的技术和产品却在世界享有盛名,并在
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