全球运营管理课件new gom3-product design and process.pptVIP

GOM 3 Product Design and Process Selection 全球化运营管理 3 产品设计与流程选择 The Product Design Process 产品设计过程 The Product Design Process 产品设计过程 The Product Design Process The Product Design Process Design-build-test cycle Engineering “release” or “sign-off” Concurrent Engineering (CE) Three types of teams: a program management team, a technical team, and numerous design-build teams 产品设计过程 产品设计过程 设计－建造－试验周期 工程的“ 成功”或 “批准” 并行工程 (CE) 有三类小组：一个项目管理小组、一个技术小组、多个设计-建造小组 Concurrent Engineering Concurrent engineering can be defined as the simultaneous development of project design functions, with open and interactive communication existing among all team members for the purposes of reducing time to market, decreasing cost, and improving quality and reliability. 并行工程 并行工程可定义为，在所有小组成员中进行公开互动的交流的同时开发项目设计中的各项职能。其目的在于： 减少投放市场的时间， 降低成本， 提高质量和可靠性 Designing for the Customer Industrial Design Aesthetics Ergonomics QFD (quality function deployment) VA/VE (value analysis/value engineering) 为客户展开的设计 产业设计 美学 人体工程学 QFD (质量功能开发) VA/VE (价值分析/价值工程) Quality Function Deployment Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer (customer requirement) House of Quality 质量功能开发 营销、设计工程及制造等跨职能小组 客户呼声 (客户需求) 品质屋 House of Quality 品质屋 VA/VE Achieve equivalent or better performance at a lower cost while maintaining all functional requirements defined by the customer Does the item have any design features that are not necessary? Can two or more parts be combined into one? How can we cut down the weight? Are there nonstandard parts that can be eliminated? 价值分析/价值工程 在保证满足客户所有功能需求的情况下以较低的成本取得同样或较好的业绩 该项目有任何不必要的设计特点吗？ 两个或多个零部件能合并成一个吗？ 我们如何减少重量？ 有可以淘汰的非标准零部件吗？ Design for Manufacturing and Assembly Greatest improvements related to DFMA arise from simplification of the product by reducing the number of separate parts: 1. During the operation of the product, does the part move relative to all other parts already assembled? 2. Must the part be of a different m