G0013第八部分餐饮.docVIP

SECTION 8 第八部分 FOOD BEVERAGE 餐饮 This section is divided into three (3) main parts covering Performance, Strategies and Consolidated Activities of the Food Beverage Division. 本部分由餐饮部业绩情况，策略和统一活动等三个主要部分组成。 It provides a big picture guide to the marketing direction of the F B Division of your hotel and serves as a planning guide throughout the year. 该部分描述了酒店的餐饮部门的市场方向，可用做全年的计划导向。 SECTION 8: FOOD BEVERAGE 第8部分：餐饮 8d) FB Situation Analysis, Strategies and Tactical Actions By Outlet 餐饮部形势分析，各餐厅策略和战略行动 Guideline 导引: This section presents the Product Concept of the outlet, the Situation Analysis, Pricing Philosophy, Key Competitors and the tactical actions to be undertaken in the year. 本部分包括各餐厅的产品构想，形势分析，价格哲理，主要竞争对手和本年将采取的战略行动。 Under Tactical Action, each outlet could have more than one Tactical Action depending on the strategies to be undertaken 在战略行动部分中，每个餐厅应有一个以上的根据策略制定出来的战略行动。 For Key Competitor(s), you should take into account restaurants that are not located within any hotel if that outlet is deemed to be a direct competitor to your outlet. 在主要竞争对手部分中，要考虑到哪些在酒店外独立经营的餐厅。 For each outlet, the Objective(s), Start Date, Action By and the Details of the Action must be completed. 每个餐厅的目标，开始日期，跟办人及行动细节必须填写完整。 Please state all outlets in your hotel, including Banquet Catering, Room Service and Mini Bar. 酒店的每个营业点必须包括在内，有宴会和会务，客房送餐和迷你吧。  SECTION 8: FOOD BEVERAGE第8部分：餐饮 8d) FB Situation Analysis, Strategies and Tactical Actions By Outlet 餐饮部形势分析，各餐厅策略和战略行动 Outlet 餐厅: Covers 2004 2004年就餐人数: Covers 2003 2003年就餐人数: Variance 相差: Variance % 相差%: Ave Check 2004 2004年平均消费: Ave Check 2003 2003年平均消费: Variance 相差: Variance % 相差%: Revenue 2004 2004年销售收入: Revenue 2003 2003年销售收入: Variance 相差: Variance % 相差%: Product Statement Concept / 产品描述和概念: Situation Analysis / 形势分析: Pricing Philosophy / 价格哲理: Key Competitor(s) / 主要的竞争对手: 1. 2. Tactical Action 1 / 战略行动 1: Objectives / 目的: 1. 2. 3. Brief Details / 概要: Start Date 开始日期 Action By 跟办 Tac