Communication Strategy 中山大学 商务沟通.pptVIP

Communication Strategy 图 1 管理沟通策略模型 Communicator strategy 沟通者策略 Audience strategy 受众策略 Purpose and style 目标与方式 Message strategy 信息策略 Channel choice strategy 渠道选择策略 Culture strategy 文化策略 Purpose and Style of Communication Four major reasons for communication: Socializing, enjoyment Presenting information Gaining information Persuasion Style Selection 图2 沟通者策略的选择 TELL: you are informing or explaining; as a result of the communication, you want your audience to understand