《论商务礼仪对商务沟通的重要影响》.doc

摘 要 商务礼仪是人们在商务活动中长期形成的一种行为准则。商务礼仪包括仪表 礼仪、也就是说在商务场合的穿着打扮；也包括办公室礼仪、电话礼仪和就餐中 需要注意的问题等等。商务人员的礼仪修养水平可以直接反映出他的现代文化素 质程度,并且通过他折射出商务人员所在的商务组织的形象。在市场经济条件下, 企业在生产经营活动，产品销售，洽谈生意和其他各种商务活动中，有“礼”走遍 天下，无“礼”寸步难行，这是不可否认的事实。本研究对中西方商务沟通活动的特点进行了分析。从文化因素层面探究，商务礼仪的行为差异主要体现在时间观念、空间观念、价值观念及语言习惯等方面。如果能以诚相待，尊重对方，礼仪有加，沟通融洽，商务交易就能取得成功。所以，在商务沟通过程中始终要注重交往礼仪，从而更好的发挥其积极中作用。 关键词：商务; 礼仪; 沟通; 文化; 影响 Abstract Business etiquette is a business conduct that formed in a long business activity. The basics of business etiquette include knowing the proper manners of appearance, it means what to wear and not to wear, and business etiquette includes office equipment etiquette, some telephone etiquette, and dinning etiquette and so on. The etiquette level of business people is a direct reflection of the quality of his level in modern civilization, and it can reflect the image of business organization form business people. In a market economy conditions, there is an undeniable fact that if you have etiquette you can travel the world，but if not, you unable to move during the following business activities, such as the production and business activities, product sales, business negotiations, and so on. The study compared with different international business communication characteristics. According to the research, we fond that differences of business etiquette behavior are mainly embodied on culture perspective. Such as the concept of time, space of concept, value of concept, language habits and so on. If one respect each other, etiquette, communicate harmonious, business can be succeed. Therefore, business communication should pay attention to communication etiquette. In addition, with the conclusion of the study, it points out the significance of education. Business etiquette’ training and education is necessary, so it’s better to play its active role. Keywords: business; etiquette; communication; culture； affect Contents 摘 要 I Abstract II Contents III 1 Introduction 1 2 Basic Business Etiquette 2 2.1 A