nissan 尼桑的企业文化.docVIP

Enterprise Culture 1. The History of Nissan In 1911, Masujiro Hashimoto founded The Kwaishinsha Motor Car Works. In 1914, the company produced its first car, called DAT. In 1926, the first DAT trucks were produced for the military market. It was the low demand of the military market in the 1920s that forced DAT to merge with Japans second most successful truck maker, Jitsuyo Motors. In 1926 the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd., to become DAT Automobile Manufacturing Co., Ltd. in Osaka. In 1928, Yoshisuke Aikawa founded the holding company Nippon San