ZARA英文简介.pptx

商业模式解决方案先行者 供应链管理 （SCM）;小组成员 ： ;Catalog：; ;;fast fashion（快速时尚模式）;; ZARA every store managers have a custom PDA(Personal Digital Assistant), through the network of PDA they can directly to headquarters under the orders, while the headquarters can grasp each shop sales, at the same time the store manager may also be headquarters and product manager timely communication. ;Brief introduction: 15days;Catalog：;;Catalog：;Quick response;ZARA is quite a heterogeneous(异类) in Apparel industry（服装行业）. Although its combined sales has reached 4.6 billion euro(欧元), that’s about 37 billion RMB, ZARA still has a quite rapid speed of reaction. It goes no doubt that figures speak louder than words, so, I’d like to give you a brief contrast between ZARA and its Peers(同行) In China(short for PIC later). Apparently, ZARA’s experience will be an impressed lesson for companies in China.;ZARA PIC Innovation: 12000/Y 4000/Y Cyclic ratio of inventory: 11/Y 3/Y Production ratio of preceding season (lag time):10%-15% 100% Reaction of production distribution: 10-14d 90d （time between orders handling and sales） By what I have talked above, I hope that everyone can have a general impression about ZARA’s Quick Response System, and after that, let’s welcome ** to give an introduction about ZARA’s distribution center.;Catalog：;Dispatch Velocity:配送速度 ;Dispatch Velocity:配送速度 ;;;Catalog：;Shorten the supply chain links ：;ZARA retail only set up specialty stores. Stores weekly order twice according to sales. It reduces the need to deal with chance at a discount , also reduces the cost of inventory.专卖店每周根据销售情况下订单两次，这就减少了需要打折处理存货的几率，也降低了库存成本。;;