网络条件下市场营销.docxVIP

1摘要 随着科学技术的发展，传统的营销手段收到了前所未有的冲击，尤其是计算机和网络的兴起和普及，把市场营销带到了前所未有的崭新的时代。经济全球化不可逆转的趋势，一个互联的,数字的商业贸易环境逐步形成，这种跨越时间和空间的市场营销方式，走进了千家万户，方便了广大人民群众的生活方式，被越来越多的消费群体所接受，使消费群体的结构发生了巨大变化，由于网络的传输信息的高效率，使整个的商业活动的过程变得更加实时化，直接化，从而繁衍出一个新兴领域电子商务，电子商务这个网络时代的市场营销的产物，具有交易的虚拟化，运作成本低，交易效率高和透明度高的许多特点。网络的高效性吸引了许多商家，使许多企业纷纷走上网络营销，这些企业不仅做线下营销，也做线上的营销，使我们的今天又多了一种营销模式O2O，然而在目前情况下，真正从事电子商务的企业还在少数。 网络的出现，也改变了原有的市场环境，给传统的市场营销和市场营销策略带来了冲击和影响。 With the development of science and technology,The tradition marketing methods have been subjected to an unprecedented impact.Inparticular,the rise and popularity of computers and networks,In particular,the marketing brought toan unprecedented new era. The irreversible trend of economic globulization,An interconnected global business trading envivonment is being gradually formed,This time and space of the marketing way In to thousands of families.to faacilitate,the way of life of the masses of the people. Iaccepted by more and more consummer,groups also had a huge change due to the high efficiency of network transmission,information, the whole process of business activities,become more real time direct,Thus breed a nem field of electronic commerce. Ecommerce,the product of marketing in the.network era,has many characteristics.such as virtual trade operation cost,high,efficiency high tranparency and soon.network efficiency has attracted many businesses,so many compainies have to network marketing,These companines donot just do the offine marketing,but also to do onle marketing,so that we to day have a more marketing,so that current,situation,The real business profits are still in a samll number of ecommerce. The emergence of network,changing the original market environment,to the traditional marketing and marketing strategy has brought impact and impact. 2前言 2.1背景 进入21世纪的，经济全球化的程度不断被加深，已经成为了影响一国内部和国与国之间的重要因素。我国经济已经深度的融入世界经济环流，不可能全身而退。2009-2010中国政府出台了一系列的进一步扩大内需的措施。以维护经济，金融和资本市场稳定，促进经济平稳较快的发展。这是中国应对这场危机最重要，最有效的手段，对世界的经济最大贡献。由于国内经济和国外经济形式是复杂多变的，机遇与挑战并存。市场营销和市