电力营销决策及预算支持系统的设计与实现.docVIP

工程硕士专业学位论文（设计） 题 目 电力营销决策及预算支持系统的设计与实现 作 者 刘晓玲 完成日期 培养单位 四川大学 指导教师 吕飞鹏 教授 指导教师 工程领域 电气工程 授予学位日期  电力营销决策及预算支持系统的设计与实现 电气工程 领域 研究生：刘晓玲 指导教师： 吕飞鹏 随着我国电力体制改革，面临巨大的挑战，也着巨大的机遇。未来的电力市场竞争将是一个全方位的较量对公司来说，将面临激烈的市场竞争，其广度和深度都是前所未有的。的研究和准备远远不能达到全面参与未来区域电力市场竞争以及适应转型期内的电力营销的需要因此，应对挑战解决这个问题的关键是建立一套以信息技术为基础、以市场为导向、充分整合企业内部资源的营销决策支持系统。这套系统应当能够围绕公司经营战略、目标，通过财务状况分析、市场需求分析、生产能力分析等工具，应用电力市场竞争的有关理论、方法，制订出有效的企业营销策略，并付诸实施。公司以计算机为工具，结合华中区域电力市场需求和电网商业化运营的要求，以数据库为核心，网络为媒介，用计算机技术和方法，并综合预测理论、优化决策、风险控制和博弈论等现代化科学技术，为公司提供营销计划制定、营销合同管理、辅助报价、考核结算、区域电力市场分析、竞争情报分析、成本分析、销售分析、风险分析、营销知识管理、营销关系管理等功能，为电力营销工作提供信息技术支持。 Electrical Engineering Graduate Student： Adviser：With the gradual progress of Chinas electric power system, market-oriented model to achieve rapid, coordinated and sustainable development has become an inevitable trend in the construction of electric power industry. The fast process of electricity market and operation of the “separation of power plants and power grid, bid to sell electricity”, to make the power company become the main body of market competition. Under the monopoly system in the past, Power plants run by the department of power scheduling decisions for centralized optimization, the competition mechanism in the electricity market is using the economic instruments for management, scheduling and control, coordination of operations as possible. So, power company will change the the traditional unified minimum cost model to the competition mode of maximizing efficiency, for power generation companies this is not only the enormous challenges, but also the tremendous opportunities. In the future the competition electricity market will be an all-round contest, the power company Will face the fierce market competition, the breadth and depth of this are unprecedented. Original research and preparation is still far to achieve full participation in future regional electricity market competition and