银行网络营销论文.docVIP

PAGE 毕业论文 题目名称：银行业网上营销存在的问题及对策研究 院系名称： 班 级： 学 号： 学生姓名： 指导教师： XXXX年X 月 银行业网上营销存 在的问题及对策研究 The Internet Marketing Problems In the bank and Countermeasures 院系名称： 班 级： 学 号： 学生姓名： 指导教师： XXXX 年 X 月 摘要 随着世界经济发展区域化、全球化的加强，以及电子计算机技术、网络技术在金融领域的推广和普及，金融创新表现出新的发展趋势，改变了金融产品、金融业务、金融体系的传统理念，网络银行、虚拟业务、远期合约等金融新产品、新业务应运而生，与网络技术相应的网络银行和虚拟业务，使商业银行的营销策略发生了根本性的变革。 这些根本性的变革会给国内的银行企业带来哪些问题，我们应该如何积极应对，值得我们去了解，思考并且进一步深入的研究。针对此问题我在老师的指导下查阅大量相关文献，积极努力的学习相关知识，并且上网了解最新的银行网上营销的变化和发展情况。对这个问题有了一点的了解，也有自己的一些思考。本文将主要对银行网上营销的特点，银行进行网上营销的内外部环境以及银行网上营销的市场定位及其战略选择进行分析，并从中找出我国银行网上营销与国外的差距以及存在的问题，从而提出相应的解决对策。 关键词：银行；网上营销；问题；对策 Abstract With the regionalization of the world economy, globalization, strengthening, and computer technology, network technology and the popularization of the financial sector, financial innovation in the development of new trends, changing financial products, financial services, the traditional concept of financial system , Online banking, virtual business, including forward contracts, new financial products, new business was born, the corresponding network and network technology and virtual banking business, the marketing strategy of commercial banks has undergone fundamental changes. These fundamental changes to the domestic banking business what are the problems, we should do, we should understand that and further studied. for this problem in the guidance of the reference of relevant documents, active efforts to study the relevant knowledge and internet access to understand the latest the internet marketing changes and developments. on this issue has little understanding and have some thinking.This article will focus on the characteristics of banking online marketing, online marketing, banks and bank internal and external environment, Internet Marketing and Strategy of the market analysis, and to find out the foreign banks in China and the gap between online marketing and the problems which put forward corresponding countermeasures