高层营销PPT.ppt

高层营销High Touch Selling;目标Program Objectives;在高层营销中，我们面临的困扰和问题Why are we here?;目标Agenda;谁是客户内部的高层？Who is the HIGH and where?;什么是“预算边界”？What’s the budget line?;进一步确认So, it means…;高层是什么样的人？Understanding the HIGH;高层面临的商业问题The Business dress of the HIGH;高层面临的个人问题The Personal Dress of the HIGH;高层客户对成功的理解Win to the HIGH;Eroding Power share 权限小了 Slow time to target 年限（时间紧迫） Inability to expanding 无能为力 Constricting government / Industry 压缩行政/行业 Difficult mergers or acquisitions 机构整合 Losing control of subordinate 下属分崩离析 Decreasing value on “share holder” 老大失势;Spend fewe