xx人寿保险河南分公司交叉销售问题研究word论文.docxVIP

AbstractAsChinaseconomicandsocialdevelopment,peoplesincomelevelscontinueto improve,demandforinsuranceproductsarealsomorediversified,whiledeepreformofthesocialsystemandtheinsuranceindustry,tenissued,indicatethatStatealsohassteppedup itssupportinthedevelopmentoftheinsuranceindustry,allofourinsurancebusinesshas raisedhigherdemandformore.InChinasinsurancemarketwithdozensofinsurancecompanies,inordertowinthecompetitionintheexistingmarket,toseizethecustomerhas becomemoreimportant.Asanemergingmarketingcross-sellingistoadapttothesechanges,especiallyfor Chinasinsuranceindustry,cross-sellingismorepracticalsignificanceandsuperiority.Using cross-selling, andtoexpandinsurers customershare, enhancecustomerloyalty.Inourcountry, cross-sellinghasnotreallystarted.Andspecifictocross-sellmarketingmodeinChinaandso notmuchresearch,manystillremaininthecross-sellontheintroductionofthetheoryand advantages,sowherethereareworthyofcontinuedstudy.ThisarticleisontheXXHenan branchimplementedcross-selllifeinsurancetheoryandpracticearediscussed.ThroughanalysisXXlifeinsuranceHenanbranchofcrosssalesofdevelopmentstatus, foundthatfourissuesabouttheXXlifeinsuranceHenanbranchofcrosssales.First,Henan Branchisnotenoughawarenessaboutcrosssales.Second,Cross-sellingunderwritingrisk continuetoshow.Third,Cross-sellingproductshighsimilarity.Fourth,Supportisnotin place.Andmakesomerecommendationstothecompany,recommendationsareasfollows:first,tostrengtheninternal stafftraining forcross-selling.Second,establishment of cross-selling modeoperation.Third,weshouldimprovethecompanymodeofoperation,theestablishmentoflong-termmechanism.TherearehelpsforXXinsurancecompanyHenanbranchcurrently crosssalesofdevelopmentdirectionprovidesareference,Furtherenhancecrosssales channelsinthecompanyspremiumcontributionsXXcrosslifeinsurancecompaniesandtheinsuranceindustryasawholehasverypositivesignificancetothehealthydevelopmentof saleschannels.Keywords：cross-selling；XXlifeinsuranceHenanbranch；ProductInnovation；PersonneltrainingII目录摘要......