我国气象影视服务发展历程及传播价值研究-中国气象局图书馆.PDFVIP

气象科技 进展 我国气象影视服务发展历程及传播价值研究 1 2 １ 朱定真 谭萍 刘亚楠 （1 中国气象局公共气象服务中心，北京 100081；2 湖南省气象局气象服务中心，长沙 410118） 摘要：几十年来，公共气象服务在防灾减灾、应对气候变化、绿色生态发展和支持社会经济发展等方面发挥了重要作 用。多年社会调查表明，电视一直是公众获取气象信息的主要渠道。天气预报电视节目以其覆盖面广、形象、直观等特 点，成为最受百姓欢迎的气象信息传播方式，是防灾减灾公众服务的重要手段，也是“气象社会化”的重要抓手。回顾 了我国气象影视事业三十多年来从无到有，不断发展的历程，通过分析已经建立起的覆盖全国多频道、多频次发布、多 类型节目、多媒体传播的服务格局，探讨了气象影视的公众传播价值。得出结论，气象影视在拓展公众服务，支持气象 现代化建设，提升气象行业社会影响力等诸多方面起到了独特的支撑作用，并对未来气象影视发展目标进行展望。 关键词：气象影视，服务，传播价值，效益 DOI：10.3969/j.issn.2095-1973.2017.01.007 Research of the Development and Dissemination Value in Meteorological Film and Television Service in China Zhu Dingzhen, Tan Ping, Liu Yanan (1 China Meteorological Administration Public Meteorological Service Centre, Beijing 100081; 2 Hunan Province Meteorological Service Center, Changsha 410118) Abstract: Public meteorological services play an important role in disaster prevention and mitigation, climate change, green ecological development, supporting social and economic development and other aspects. The social survey over years proved that television has been the main channel for public access to meteorological information. Weather forecast television programs become the most popular way of meteorological information dissemination, disaster prevention and mitigation with wide coverage including intuitive images and other characteristics. It is an important kind of public services, and is also an important beginning of meteorological socialization. This paper reviews the history of China’s meteorological film and television industry from scratch and development for more than 30 years. Analysis has been established covering the national multi-channel, multifrequency distribution, multi-type programs, multim