跨境电商发展的 swot 分析及对策(已修改).docxVIP

国贸专业2015-2016年学年论文摘 要尽管跨境电商发展存在诸多问题，但近年来跨境电商占中国进出口总额比例逐渐增高、 增速强劲，拉动着我国外贸增长、优化调整外贸结构、扩展出口企业的生存空间。通过分析跨境电商发展中存在的优势、 劣势、机会、威胁，我认为我国跨境电商在市场基础、国内电商平台建设中占有优势，但在生产企业品牌意识和第三方平台国际服务的提供上存在劣势。在国际间经济合作加强、国家政策利好的环境下，虽有国外生产企业和第三方服务企业的竞争威胁，但外部机遇仍然大于挑战。基于此，从政府、第三方平台和出口企业的层面提出发展跨境电商的相关对策重点在于企业自身应提高产品质量，走品牌化经营道路，借助第三方平台发展跨境电商，最终做大做强，实现自营跨境电商。关键词:跨境电商；SWOT分析；第三方平台；大数据AbstractAlthough the development of cross－boarder electronic commerceexists many problems, the ratio of cross－boarder electronic commerce accounted for Chinas total import and exporthas increased strongly. Cross－boarder electronic commercecan stimulate Chinas foreign trade growth,optimize the adjustment of trade structure and expand of export enterprises living space. Through the analysis of the advantages, disadvantages, opportunities and threats in the development of cross－boarder electronic commerce, it is believed that Chinas cross－boarder electronic commerce has an advantage in the construction of the market and the domestic electronic business platform, but disadvantage still exists in the production enterprise brand awareness and the third party platform international service.With the international economic cooperation and strengthening the national policy of good environment, although there are foreign manufacturers and third-party service enterprises competitive threat,external opportunities are still greater than the challenge. Based on this,fromthe level of the government, third-party platform and export enterprises, we should improve the quality to production, branding as management method,develop cross－boarder electronic commerce with the support from third party platform and, finally, become big and strong, achieving self-manage cross－boarder electronic commerce.Keyword：Cross－boarder electronic commerce;SWOT analysis;Third party platform;Big data目录引言.................................................................................................-1-研究背景与意义......................................................