商务宣讲模板之公共市场分析marketing communication.pptVIP

MARKETING COMMUNICATIONS http://www.optimuspr.co.uk/j0423020.jpg WHAT IS IT?.au/anugreen/files/403_question%20mark.jpg Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach the end user. /media/inline/B3421824-EB0D-566A-0A231B2465213E50_1.jpg COMPONENTS Branding STP Advertising and other promotions PR /archives/Images/Marketing%20to%20Diverse%20Medicare%20Population.jpg BRANDING Giving recognition to your Product or service Delivering a message regarding what your offering is all about Ensuring customer loyalty by projecting the right image /wp-content/uploads/2007/03/brands.jpg STP Segmentation. Targeting. Positioning. /uploadedImages/Management_consultancy/Intelligence_and_strategy/Segmentation.jpg SEGMENTATION TARGETING POSITIONING ADVERTISING Starts the process of brand communication. Lets the audience know about your brand. Allows you to create an instant bond with the end user. /oct05/ad.jpg SALES PROMOTION  PERSONAL SELLING PUBLIC RELATIONS A means to state the facts about your offering and bringing the audience to a personal level. Organize events and other promotional gimmicks such as contests, schemes offers, open houses etc. to attract customers. Instant feedback for your product or service. /Portals/0/images/publicrelations.jpg TO SUM IT UP ! /images/marketing-pr-advertising-branding.png * A market segment is basically a set of individuals unique in some way or the other. Sharing one or more common characteristics. Having similar needs. Responding to market conditions in the same manner. Have similar behavioral patterns. May or may not be belonging to the same community, group or niche. /files/orange-segmentation.jpg Selecting the target audience for whom your product or service is meant to b