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在线电子商务市场调查报告Online Communications Exceeding Audience Expectations
* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 82 % of Canadians will use mobile phones by 2013 Analysts predict mobile web will be bigger than the desktop web by 2015 Mobile devices provide a strong foundation for media consumption Mobile Apple iPhone revolutionized media consumption Android and Blackberry are providing competition Mobile Mobile is perceived as being cutting-edge media and associated with being ACTIVE, TIMELY CURRENT. “Smart phones are the wave of the future. This is an arena that we have to have a presence in.” Amanda Mahon, Digital Creative Director Clorox Mobile Who’s Using Smart Phones? under 17 8% over 55 13% 45 to 54 18% 35 to 44 25% 25 to 34 29% 18 to 24 10% http://18/2009/04/13/smartphone-demographics/ Mobile Which mobile users use internet the most? Apple iPhones and Android phone users are the most avid users of the mobile web. Internet Usage Share iPhones 44% Android 42% Blackberry 7% Other 7% /guest1222bdb/mary-meeker-april-2010-internet-trends (Slide 44) “Our goal was that all of our consumers be able to access our content in a mobile environment, no matter what kind of device they have.” Sharon Knitter, Senior Director C Mobile website, iPhone app, social media In Canada there are... 919,074 iPhones 1,014,508 iPod Touches 6,275 iPads * 85,022 Android Phones before the iPad was officially available in Canada * /2010/05/unique-android-and-iphone-device-data-by-country/ 1 of every 7 minutes of media consumption today is through a mobile device. /NakedTokyo/smart-phone Mobile With the growing popularity of mobile web, it becomes important to make sure your web site is mobile friendly /NakedTokyo/smart-phone Mobile Listen to your users What do they need form your mobile site? /NakedTokyo/smart-phone Mobile Text messaging? Email? Apps? Social Media? Internet? Music How are you using the mobile? how are sma
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