[经济学]国际商务函电.ppt

 Correspondence For International Business国际商务函电 何晓阳 高级国际商务师 xyhe1999@ Chapter 1 Introduction 导论: 通过本课程的教学，使学生掌握国际贸易活动中各种商务信函的写作方法和技巧，提高其使用英语进行书面国际商务及业务沟通的能力。 通过本课程的学习，要求学生掌握国际商务信函的基本格式，熟练运用一些在英文写作中常用的词汇和表达方式，了解有关国际商务业务往来洽商的一些实务，并能根据各类业务的要求，撰写符合格式和内容准确的国际商务英语函件和有关的业务合约和协议。 Chapter 2 The Layout of Business Letters (商务信函的格式) Section 1 Introduction Business letters can be roughly grouped into three categories in terms of their purposes: To get action To build goodwill To furnish information 1.Language style 2.The layout and structure of a business letter Section 2 Language Style Writing Principles: 7“CS” : 意思表达明确，要注意： 1) Clear 清楚的 2) Concise 简洁的 A.避免废话连篇B.避免不必要的重复 C.短句、单词的运用（要重点学习和掌握） 3) Correct 正确的 A.避免用词错误B.注意词语所放的位置C.注意句子的结构 4) Courteous 礼貌的 语言要有礼且谦虚，及时地回信也是礼貌的表现。 5) Conversational 像谈话那样 写信时要考虑怎样写才能使得话题可以持续地交谈下去。 6) Convincing 有说服力的 能说服对方接受你的意见。 7) Complete 完整的 一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，切忌寄出含糊不清的信件。 1.A conversational but professional tone 2. Writing techniques for a conversational style 1）.Use contractions （缩略语） It’s, doesn’t , I’m ,you’re 2）.Use personal references Use I, we, you, your, Avoid use “this company, the above-mentioned” 3）.Use direct questions Avoid words such as “whether” Do you want to continue your account or transfer it? We would appreciate your advising us whether you want to continue this account or transfer it. 4.）Create a person-person style 5）Take a You-Attitude 3. Checklist for your business writing planning 7 steps： 1) Write down your AIM Why are you writing this letter? 2) Assemble all the relevant information and documents: copies of previous correspondence, reports, figures, etc. 3) Arrange the points in order of importance. 4) Write an OUTLINE in note form. 5)Write a FIRST DRAFT, leaving space for additions, changes and revisions. 6)Check it through 7)Write, type your FINAL VERSION. Section 3 Format of Business Letters Section 4 Layout of the Common Blocked Lines f