“请准”电邮推广Permission-BasedemailMarketing_C1.pptVIP

Permission-BasedeMail Marketing“请准”电邮推广 The Benefits of Email Marketing电邮推广的好处 Direct communication with prospects customers – multi media aided message. 可以直接与目标/客户沟通：多媒体的讯息功能 Interactivity 互动能力 Lower costs 低成本 Targeting qualified leads on a one-to-one basis. 针对个别目标发出的讯息 Email Customer Contact Cycle电邮客户的联络周期 1.Acquisition Phase – hunting and gathering phase. Pulls in prospects with the goal of turning them into customers. 获取阶段：猎取与收集阶段，让潜在客户转化成客户 2.Testing Phase – continue to test and hone in on best effort, both in Acquisition and Retention modes. 测试阶段：继续测试找出最好方法，同时用于获取阶段与保留阶段 3.Retention Phase – use personalization, loyalty programs, and referral programs to build relationships. 保留阶段：使用个性化、忠诚计划与推荐项目去建立关系 Email terms 电邮词汇a Audience 受众 Clickable Text 可点击文本 Compiled List 建立名单 Conversion 转化 Cookie 当你浏览某网站时，由Web服务器置于你硬盘上的一个非常小的文本文件，它可以记录你的用户ID、密码、浏览过的网页、停留的时间等信息? CPM 每千人成本 Cross-selling 交叉销售 Email terms 电邮词汇b Database Marketing 资料库行销 Direct Response Marketing 直复市务营销 Download Keycode Landing Page 登陆页——把访问者引导到他们需要的网页，它并不是目标页，而只是引导访问者到目标页的一个中间页面 Lead 潜在客户 Lifetime Value 终身价值 Link 链接 Email terms 电邮词汇c Offer Opt-in 选择进入 Opt-out 选择退出 Paid Customer 付费客户 Personalization 个性化 Pull 拉 Push 推 Email terms 电邮词汇d Relationship Marketing 关系营销 ROI 投资回报率：指达产期正常年度利润或年均利润占投资总额的百分比 SPAM 垃圾邮件 Targeting 定位 Viral Marketing 病毒式营销 Acquiring New Opt-in Lists获取新“Opt-in”名单 Online offer to attract people to register to receive promotions. 以在线Offer吸引对象去登记收取电邮推广 Double opt-in – for confirmation process by sending email to newly registered. 双向选择——发电邮去跟新登记人确认其Opt-in Reminder message at top of promotion. 在推广电邮上方做出提示讯息 Collecting Opt-ins收集Opt-in Lead generation 吸引“有兴趣者” Purchase 购买 Call to action – email address 行动计划：电邮地址 The privacy policy to protect opt-ins保障Opt-in的私隐政策a What type of info are