[经济学]减速机的营销策略.docVIP

诚信申明 本人申明： 我所呈交的本科毕业设计（论文）是本人在导师指导下对四年专业知识而进行的研究工作及全面的总结。尽我所知，除了文中特别加以标注和致谢中所罗列的内容以外，论文中创新处不包含其他人已经发表或撰写过的研究成果，也不包含为获得北京化工大学或其它教育机构的学位或证书而已经使用过的材料。与我一同完成毕业设计（论文）的同学对本课题所做的任何贡献均已在文中做了明确的说明并表示了谢意。 若有不实之处，本人承担一切相关责任。 本人签名： 年 月 日 减速机的营销策略 摘 要 减速机在中国的发展已有40多年的历史，广泛应用于国民经济及国防工业领。近年来，国家对基础建设领域投资力度逐步加大，冶金、电力、建筑机械、建筑材料、能源等行业加快了发展，相关行业对减速机的市场需求也逐步扩大。随着国家对机械制造业的重视，重大装备国产化进程的加快以及城市改造、场馆建设等工程项目的开工，减速机的市场前景看好，整个行业仍将保持快速发展态势。本文根据减速机行业的发展轨迹及实践经验，对减速机行业未来的发展前景作出审慎分析与预测，把握市场机会，做出正确经营决策，并对减速机现在的营销策略及其存在的问题进行描述，独立思考减速机在现在的经济环境下应该选择什么样的营销策略，进而提出适合现在经济环境的营销策略及具体实施方法。 在写作过程中，本文通过考察北京北方环珠减速机有限公司的具体情况进行论述，体现理论联系实际，理论应用于实践的科学性。 关键词: 减速机 营销策略 Reducer marketing strategy —— /zyzlyyzdff to Beijing North Pearl reducer Limited company as an example Liu Dong Marketing Marketing 0802 class number 080501037 Guidance teacher Huang Li Ping Abstract Reducer has been developed in China for more than 40 years of history, /zyzlyyzdff widely used in the national economy and defense industry leader. In recent years, the state of infrastructure investment to gradually increase the intensity, metallurgical, power, construction machinery, building materials, energy and other industries to accelerate the development of related industries, the slowdown of the market demand has gradually expanded. As the state of the mechanical manufacturing industry, major equipment is homebred change a course accelerate and the transformation of the city, such as venue construction project operation, reducer market prospects, the whole industry will maintain rapid development momentum. According to the gear industry /zdyyzrhzl development and practical experience, the gear industry development prospect in the future to make a careful analysis and prediction, grasp market opportunity, make the right business decisions, and the speed reducer is now marketing strategy and existing problems are described, the independent thinking reducer