巴宝莉营销.ppt

The marketing of Burberry in China tutor: name: Overview Introduction: the opening ceremony of the Burberry’s flagship store is held in Beijing Main body 1Burberry’s plan in China 2 Mythologies 3. Extremely Attractive 3.1 China’s marketing situation 3.2 the popularity in china 3.3 compared with other country 4. Strategy of Burberry 4.1 The various products 4.2 The strategies Introduction Burberry’s plan in China When Angela Ahrendts was interviewed in women's fashion newspaper and said this was our biggest trade within this year. The Burberry was a British brand, which claimed the grand development plan about the Chinese market. The company will purchase 50 franchises spreading over 30 cities in China, and the whole plan will involve €83 million. Mythology Extremely Attractive the popularity in china Compared with other countries The strategy of Burberry the various products The products include: Men and women clothing, shoes and hats, belts, bag, scarf, and perfume and so on, which is the British royal supplies. The Burberry blue label was appealed by Japan, which is with bright color, young and cheap characters. That is different from Burberry London, which is sedate and thick, Different from Burberry London composed, thick, Burberry Blue Label gives a sense of brisk and contracted; therefore, many young girls are interested in Blue Label products Strategies Burberry takes customers' need as a starting point which gets the information of customer demand, purchasing power and the business expectations according to experience. Burberry choose Media to spread its information, Media selections can be made more precise by linking buying habits. (Mitchell, 1994) The products and pricestrategies Burberry’s products are various and unique, and its quality can be guaranteed by the company. Burberry’s new product capitalizes on economies of scale, it is out seasonal patterns, but this c