共享经济商业模式要素联动机理研究.DOCVIP

共享经济商业模式要素联动机理研究 高素英张烨王羽婵 河北工业大学经济管理学院南开大学滨海学院 为了构建共享经济商业模式理论框架提供支持，木文通过运用系统性文献回顾 的方法对传统商业模式内涵及核心要素经典理论进行梳理，提取商业模式10个 核心要素作为解释变量，对共享经济9大领域内15个代表性企业及其产品展开 分析，探宂共享经济模式要素的联动机理，挖掘中国情境下共享经济形态隐含 的内在逻辑。研究发现，传统商业模式的要素体系基本适用于中国情境下共享经 济的商业模式，较之传统商业模式而言，共享经济下企业所需只备的商业模式 核心要素的条件集合被放宽，共享经济商业模式为企业提供了更为宽松的发展 环境。但是，需聚焦的问题在于供给者在什么情况K会完全依赖共享经济平台以 实现供给的稳定性，而能否建立平台与供给者之间良性的依存关系是共享经济 商业模式发展的关键问题，这也是井享经济商业模式能否得以存续的核心所在。 关键词： 共亨经济;商业模式;要素联动;QCA; 基金：国家社会科学基金项B,项B编号：14BGL078, 17BJY033Research on the Combinative Effectiveness of Essential Factors of Sharing Economic Business Mode GAO Su-ying ZHANG Ye WANG Yu_chan School of Economics and Management, Hebei University of Technology; Binhai College，Nankai University; Abstract： To support the theoretical framework of the sharing economic business model, this paper illustrates the core factors and concepts of traditional business model with comprehensive literature review perspective. In order to investigate interior logic of sharing economy in Chinese context and the combinative effectiveness among essential factors of sharing economy, 10 essential factors arc selected as independent variables to carry out qualitative comparative analysis of 15 representative enterprises in 9 industries. Research finds essential factors of traditional business model theoretically fits new business model under sharing economy, compared with the traditional business model, enterprises are required less complexity of core factors in business model under the sharing economy, and business model under sharing economy offers enterprises more easy developmental circumstances. However, the question is the conditions under which the suppliers rely on sharing economy platform to ensure supply chain stability, while the key issue of development of sharing economy is whether to establish effective correspondence between platform and suppliers, which is also the crucial concern of sharing economy continuality. Keyword： sharing economy; business model; combinative effectivenes