[经管营销]奥美公司.pdfVIP

Abbott Laboratories Abbott Laboratories AAbbbbootttt LLaabboorraattoorriieess China citizenship and policy approach Prepared by Ogilvy PR Worldwide, Beijing March 10th, 2008 Agenda Agenda AAggeennddaa • The Ogilvy Team and CSR Approach • Overview of the Development of CSR in China • Best Practice Case Studies– Wyeth and Novartis • Abbott Brief • Abbott Global CSR Approach •