数字媒体景观Digital Media Landscape【国外优秀商务ppt模板】.ppt

Navigating the Digital Media Landscape SOCIAL MEDIA Online communities of people Share ideas, content, and recommendations 74% of respondents choose companies or brands based on customer service experiences shared by other Web users on the Internet. (Source: Brandweek/ Society for New Communications Research, Palo Alto, Calif) 81% of those polled said they believe blogs, online rating systems and discussion forums give consumers a greater voice in customer service. (Source: Brandweek/ Society for New Communications Research, Palo Alto, Calif) CONSUMER GENERATED MEDIA Consumer reviews on Amazon, Netflix Consumer advertising on eBay, YouTube Consumer created ads for Doritos, Heinz Blogs created by consumers and adopted by major brands Google Ads created by consumers to promote their hobbies, businesses, and affiliations Websites created by fans of brands ONLINE VIDEO Daily traffic to YouTube has nearly doubled to 48% of adults 54% of adults now have high-speed Internet connections at home 48 % of respondents used a video-sharing site, up from last years 33% 15% of the respondents used a video-sharing site in the day before they answered the survey (Source: Pew Internet American Life Project ) SEARCH Search is the number one use of the Internet Search Engine Optimization helps a marketer’s website become listed prominently on the Search Results Page of Search Engines (Google, Yahoo!, MSN) Search Engine Marketing (SEM) ensures that a marketer’s website appears prominently on the Search Results Page of Search Engines (Google, Yahoo!, MSN) Pay-per-click SEM sends qualified leads directly to your website or landing page WIDGETS Widgets help marketers to deliver their product and/or service to the desktops of consumers computers Widgets are downloadable and/or are easily embedded on consumers own websites, Social Network Pages, or blogs. Examples of widgets include calendars, calculators, traffic monitors, stock monitors, weather forecasts, news tickers, sports scores, s