(精选)商务英语口译Unit 13 Sales And Marketing课件.pptVIP

* * Unit 13 营销与采购  Sales And Marketing Background Reading A sale is the pinnacle activity involved in the selling of products or services in return for money or other compensation. It is an act of completion of a commercial activity. The seller - the provider of the goods or services - completes a sale in response to an acquisition or to an appropriation or to a request. Marketing is the process of performing market research, selling products or services to customers and promoting them via advertising to further enhance sales.It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Sentence in Focus 1．The purpose of my coming here is to inquire about possibilities of establishing trade relations with your company. 我此行的目的正是想探询与贵公司建立贸易关系的可能性 2．很高兴来到首尔参加二十国集团领导人第五次峰会，同各位同事共商促进经济复苏、推动世界发展大计。 It gives me great pleasure to attend the fifth G20 summit in Seoul and discuss with you the important subject of promoting economic recovery and world development. 3．I am delighted to be here on this beautiful campus at one of the worlds oldest centers of learning. 很高兴能来到这里，来到这个美丽的校园，这是世界最古老的学府之一。 4．对各国在上海世博会的精彩展示表示诚挚的祝贺！ I would also like to take this opportunity to warmly congratulate all countries on their wonderful exhibition at Expo 2010 Shanghai China. 5．Now China has some important domestic climate change policies in respect of energy efficiency. 中国国内面临一些气候变化的挑战，也出台了很重要的政策。 6．让我们拿出百倍的勇气和智慧，携手并肩，团结向前，共同推动世界全面发展，共同开创人类美好明天！ Let us show greater courage and wisdom and work hand-in-hand for the all-round development of