(精选)商务英语实训教程 下册 商务活动实训课件.pptVIP

第11单元 1）不道德商业行为举例 2）同行业不道德行为举例 Case 1: a business that is not ethical One bad business ethics example by McDonalds is what is known as the McDonalds Legislation in popular parlance. In 1972, Ray Kroc, the company’s founder made a rare donation of $250,000 to Nixons reelection campaign and in return got a favorable legislation that allowed companies such as McDonalds to pay teenage employees 20 percent less than federal minimum wages.? Case 2: a business that is not ethical The World Health Organization found children in developing countries who fed on Nestle’s infant-formula had mortality rates five to ten times greater than that of breast-fed children. The problem was Nestle’s sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free, long enough for lactating mother’s milk to dry up. The mother and child now became entirely dependent on Nestle’s infant formula, and since most of them could not afford the formula, they gave their children an insufficient quantity of the formula. The formula also required clean water, which most mothers could not access. Case 3: a business that is not ethical Reports say the ice cream of DQ is actually BAXY. DQ claims that the jam they use is imported, but in fact , it is one product of Tianjin Rishitianfu Food Co., Ltd. This company?is a sino-foreign joint ventures,?the?main sales market are Japan and the?China?etc.. 第12单元 1）logo 设计知识产权 2）同行知识产权介绍 This logo is concise yet cute. Using the image of Gluttonous Snake shows that our ice cream is delicious and attractive. This design is also in accordance with the our companys name. Patent of Invention USA?Yonana 901?fruit ice cream?machine. Only need?fresh fruit,?without?sugar can make a delicious?and healthy?ice cream. Function 1) Online search ---quick search of resumes in personnel websites ---easily search for high quality talents Function 2) Recruitment Management ---interview invitation ---employment registration Fun