毕业论文范文 肯德基在中国经营策略的研究_精品.doc

毕业论文范文 肯德基在中国经营策略的研究 肯德基在中国经营策略的研究 学 生： 学 号： 专 业 导 师： 学校代码： 摘 要 　　笔者试图运用在攻读上海交通大学国际经济与贸易专业过程中学到的有关知识，在阅读大量资料的基础上，对肯德基在中国的经营战略进行探索，以期为我国餐饮企业尽快走向世界，参与国际市场竞争，并在竞争中获胜做出贡献。 本文首先对选定肯德基作为研究对象的原因，以及介绍肯德基在华投资发展的历程。 第二部份对肯德基在华投资所产生的连带竞争效应和关联产业经济发展作了分析。 第三部份对肯德基在中国市场的经营策略作了分析，通过连锁经营模式与先进物流系统、先进的管理模式及制定适应中国市场的营销International economy and trade profession and a lot of information, the author researches the management strategy for KFC in China, so that domestic company can tend towards world as soon as possible, and to be a winner in the competition. In this article. at first, introduction why I take KFC as objective. In addition, Describe the development course of it in China. Part II, Domino effect caused by KFC’s development in China and Analysis of related industry economic growth. 　 Part III, analysis for the management strategy of KFC in China market, which was made of 3 parts. China management mode and advanced logistics system, advanced management mode, Marketing adaptable strategy . Part IV: Introduction the good experience of success for KFC in China as chain restaurant. Set up a good sample for domestic restaurant , and introduction that how to take advantage of KFC’s experience. Part V: Summarizing the giant effect of KFC with development for 16 years in China. 目　　录 前　言-----------------------------------------------------------------------------------------(4) 关于肯德基公司-----------------------------------------------------------------------(5) 1.1肯德基公司简介------------------------------------------------------------------ (5) 1.2肯德基在中国--------------------------------------------------- ------------------ (5) 跨国公司对中国市场的效应分析 ------------------------------------------------ (8) 2.1竞争扩展效应--------------------------------------------------- ------------------(9) 2.2推进竞争主体多元化------------------------------------------------------------ (10) 2.3跨国进入激发竞争--------------------------------------------------------------- (10) 2.4促进