用7S框架构建塔海尔中国（英文）_市场营销论文_管理学论文__12443.docVIP

用7S框架构建塔海尔中国（英文）_市场营销论文_管理学论文_  　　With the rapid expansion of Chinese market, Tuthill Corp. moved the regional headquarter of East North Asia from Hongkong to Shanghai to give better service to our valued Chinese customers. Tuthill Shanghai Representative Office was established in September, 2003. I was appointed as the Chief Representative and the Regional Director to mainly cover the region of China and Korea. Tuthill Shanghai office is primary responsible for the sales marketing and service in Chinese and Korean market on behalf of all the overseas subsidiaries of Tuthill Corp. and also involves the creation of a dynamic organizational structure, the development of a strong leadership team, and the accumulation and leveraging of Chinese market knowledge in China in the future. 　　Tuthill Corporation is a multinational company with over one hundred years’ history. The headquarter is located in Chicago USA and there are about 40 plants all over the world. The annual turnover of Tuthill Corporation is USD1billion. The products were classified to 9 major business units: vacuum and blower systems, pump group, coupling group, controls group, energy system, linkage group, transfer systems, plastic group and transportation technologies. The brands such as Kinney Vacuum, M-D pneumatics blower, Coppus and Murray turbine, GlobalGear pump, Reyco Granning air suspension system, Fill-Rite fuel pump, FPP flow meter, Hansen and Gromelle coupling are all under the same flag of Tuthill.　 　　As regional director of a new established organization, I am facing many challenges: 　　1. Tuthill is not a well known company. As you may see, there are so many different business units in Tuthill Corporation, and the customers and products of Tuthill are quite diversified. However, each business unit of Tuthill Corporation is only middle size operation with annual turnover about USD100 million, and they are not No. 1 player in the served market, the position in the market is No.