商务英语写作Unit 1Overview.ppt

Unit 1 An Overview of Business Letter Writing Functions Essential Qualities of Business Writing Objectives: Effective Business Writing Criteria Courtesy vs. Discourtesy Use polite words Be equal Use trustful words Avoid indignation Never behave like a boss Positive Informal or rude Be superior Use implicit words Accuse readers Use demanding tones Negative Compare the following: This letter is to inform you of an important change in our policy concerning insurance We’ve received your letter claiming that ten tea-sets were damaged during shipment. Since you are our regular customer, we are writing to let you know about our important policy change in insurance. We’ve noticed in your letter that a damage to 10 tea-sets in shipment was found. Compare the following: You obviously made a mistake by sending me the wrong goods. We are pleased to grant you permission What you make is the most suitable one to our requirement. Thank you for your prompt delivery. However, the goods reached us were not the ones we ordered. We are pleased to offer you a favor … We find both the price and quality of your products satisfactory. Positives vs Negatives Confident: We are sure you will be satisfied Direct: Please submit your application Cooperate :We agree with on part but Encouraging:A large size of order will help reduce the cost of production. Disappointed: We hope you won’t be dissatisfied Indirect: Please do not be late in submitting Decisive: We can not comply with Critical: Because of the size of your order is too small, our profitability is low. We/I attitude You attitude A large sale of our products will make our company more profitable. We are in need of fund and you must pay … We can not offer you any refund… Obviously you forget telling us the color… A good sale of the products will benefit you To maintain your excellent credit, please remit… You could obtain a refund if … Please indicate your ch