耐克公司市场及竞争分析.ppt

Nike Sportswear new product introduction in the summer of 2013 Nike Air Presto first Nike Air Presto was born in 2000 which is designed to help athletes foots. Nike Air Presto has excellent comfort, with the reputation like socks generally comfortable , a lot of shoes collectors think it is the most comfortable shoes in NIKE s history . Air Presto advocated the concept of comfort and freedom are more much laid the core of Nike Free future design spirit. Our designers take a unique pioneering work in design of the shoes , using L, M, S to distinguish the shoes, making a subversion of the ordinary shoes with code to the traditional sizes. Tee Colorful, different patterns of Tee will extremely make our summer wonderful . This season Nike Sportswear Tee last the concept of Free Yourself, promoting comfort and zero burden in experience, freedom of expression and free self assertion. Summer Tee pattern has covered the running, basketball, football and so on many topics, dozens of different styles of designs will let you find everything fresh and new. These Tee products will be in season in April to June  Liberty Nike will release the largest Liberty series This series includes Nike five classic shoes, Liberty prints usually take sharp tone color, with exotic geometric patterns and flower patterns, these patterns perfectly combined with Nike Blazers ( to help with low style ) concise designs and classic lines. In addition, Nike new design Moc Chukka Sandal shoes are taken in this series, and as the limited edition in Liberty London stores , listing on the official debut. Tenkay Nike Tenkay which will be launched this year summer with high, low and shallow mouth of the three models, respectively use orange and purple the two kinds of beautiful and flamboyant colors,.individuality and style. The two lacing shoes which have concise line fully cover the entire leg, and shallow mouth shoes fold collar design can also play a very good package effect. The so