商务知识导读课件u1aCompany Structure.ppt

* 商务知识导读 何志波 孙丽霞 赵欣 主编 * Unit 1 Company Unit 1a Company Structure * Learning goals Introduce the organisitional structure of the company. Describe the general responsibilities of the company departments. Understand the company structure through reading a case story. * Structure Lead-in Professional reading Case story Further reading * 1. Lead in * words explanation Board of Directors President Chief Financial Officer (CFO) Vice-President a group of executives who are responsible for monitoring the activities of the firm’s president and other high-level managers. The president who also typically holds the position of chief executive officer—CEO) has the final responsibilities for the success of a firm. The president normally attempts to coordinate all divisions and provide directions for the firm’s business. a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. A vice-president normally oversees specific divisions or board functions of the firm and reports to the president. * managers finance marketing advertising For most firms, many managerial duties are delegated to other managers. a department that is responsible for all of the monetary aspects of a company, from handling credit accounts to compiling information for the tax bureau. It should ensure that there is money for day-to-day operations and oversee investments strategies for future growth. The marketing department studies the market and the target customers, decides the best way to reach these customers, and works with the rest of the company to help determine the new product needs of the market. a department of a company which deals with nonpersonal presentation through media or nonmedia forms to influence a large number of consumers. It is a common method for promoting products and services. While ad