商务知识导读课件u5aMeans of Communication.ppt

商务知识导读 Unit 5 Business Communication Learning goals Explain the meaning of business communication. Introduce some means of business communication. Understand the importance of business communication through reading a case story. Structure Lead-in Professional reading Case story Further reading 1. Lead in words explanation verbal communication nonverbal communication official language press release memorandum (memo) meeting minutes business report business presentation business negotiation company logo 2. Professional reading What is business communication? Business communication, also called “workplace communication”, refers to sharing any business-related messages. Workplace communication categorizations include verbal communication and non-verbal communication. The way you communicate with those around you in a business environment can affect your job as well as the company for which you work. What are the types of business communication? Communication takes many forms. Here are some of the types used in business. Electronic Communication comprises modes of communication different from the traditional way. It includes e-mail, fax, voicemail and online video conferencing. This is used for external contacts and for people within the business organization. Employment Communication is a mode of communication used for employees but specifically for accepting applicants for a job. It includes application letter, follow-up communications, interview and resumes. Nonverbal Communication is a mode of communication that uses body language and other means of communicating without the use of uttering words. It includes body language, expression, gestures, professional appearance, who sits where at a meeting, and how long someone keeps a visitor waiting. Verbal Communication is a mode of communication that uses the uttering of words in communicating to external contacts and employees. It includes feedback, instructions, presentations, and telephone. Writt