Feasibility_Study产品可行性研究.pdfVIP

APPENDIX I HI BUSINESS FEASIBILITY STUDY OUTLINE APPENDIX I - BUSINESS FEASIBILITY STUDY OUTLINE N 5 WHAT IS A FEASIBILITY STUDY O 0 0 S 2 P © A Business Feasibility Study can be defined as a controlled M process for identifying problems and opportunities, determining O H objectives, describing situations, defining successful outcomes T and assessing the range of costs and benefits associated with N A several alternatives for solving a problem. The Business Feasibility L Study is used to support the decision-making process based on A a cost benefit analysis of the actual business or project viability. The feasibility study is conducted during the deliberation phase of the business development cycle prior to commencement of a formal Business Plan. It is an analytical tool that includes recommendations and limitations, which are utilised to assist the decision-makers when determining if the Business Concept is viable (Drucker 1985; Hoagland Williamson 2000; Thompson 2003c; Thompson 2003a). THE IMPORTANCE OF A BUSINESS FEASIBILITY STUDY G N It is estimated that only one in fifty business ideas are actually I N commercially viable. Therefore a Business Feasibility Study is an N 185 A effective way to