80后创业者创业机会选择的分析——以苏州市餐饮行业为例 word格式.docxVIP

“80 后”创业者创业机会选择的研究中文摘要“80 后”创业者创业机会选择的研究——以苏州市餐饮行业为例中文摘要中国的餐饮市场经过多年的改革与发展，已进入一个新的阶段，市场竞争的形势 也发生一些新的变化。把握这种变化趋势，研究制定正确的对策，对餐饮企业来说是 至关重要的。同时，餐饮行业的机遇和挑战，也为创业者们提供了一个良好的平台。 根据市场调查发现，80 后创业者从事餐饮行业的比重呈上升趋势。就目前而言，餐 饮行业有着投资小、利润高、回报快、门槛低等特点，是最适合小本创业者选择的行 业之一。通过苏州市餐饮行业 80 后创业者创业机会选择的研究，可以为今后 80 后的创业 者在创业机会选择中提供建议和指导。本研究主要包括以下几部分：第一部分，绪论，包括问题的提出、研究意义、文献综述、研究思路方法等； 第二部分，创业机会选择的理论基础描述，包括创业机会选择的来源、选择、开发、评价等； 第三部分，创业机会选择的模型分析，包括满意解决模型和隐含偏爱模型以及创业机会选择中要遵循的原则；第四部分，80 后创业机会选择的现状分析，并与 70 后创业者进行了比较； 第五部分，80 后创业者创业机会选择的实证分析，通过问卷调查和方法，研究分析了 80 后餐饮行业创业者创业机会选择时的特点； 第六部分，结论和讨论。关键词：创业；机会；苏州；餐饮行业作者：汤小燕 指导老师：董洁林英文摘要苏州市“80 后”创业者创业机会选择的研究Study of entrepreneurial opportunities on after 80‘sentrepreneurs through Suzhou city food industry ABSTRACTChinas catering market after years of reform and development, has entered a new stage, the situation of market competition has some new changes. Grasp the change trend, formulate correct countermeasure, for catering enterprises is very important. At the same time, the restaurant industry opportunities and challenges, also for entrepreneurs to provide a good platform. After 80, according to market research found that the proportion of entrepreneurs in the catering industry is on the rise. For now, catering industry has a small investment, high profit and quick returns, low threshold characteristics, is the most suitable for small entrepreneurs to choose one of the industry.Entrepreneurial opportunities through Suzhou city food industry after 80 entrepreneurs choose study, can for the future after the 80 entrepreneurs to provide advice and guidance in the choice to entrepreneurial opportunities. This research mainly includes the following sections:The first part, introduction, including the question proposed, the research significance, literature review, research method, etc.;The second part, the basic theory of entrepreneurial opportunity choice, including the source of entrepreneurial opportunity choice, selection, development, evaluation, etc;The third