企业运营战略与企业竞争力.pptVIP

Operations Strategy and Competitiveness 运营战略与企业竞争力 Topics主要内容 Operations Strategy Content of Operations Strategy Process of Operations Strategy A Framework for Operations Strategy in Manufacturing and in Services Meeting the Competitive Challenge Operations Strategy and Corporate Strategy 生产战略与企业战略 生产/运营战略的概念 Operations strategy is concerned with setting broad policies and plans for using the resources of the firm to best support the firm’s long-term competitive strategy. 运营策略主要指利用企业资源所制订的各项企业政策和计划，它最大限度地支持了企业的长期竞争战略。( Richard B.Chase 、 Nicholas J. Aquilano 、F.Robert Jacobs) Keys in operations strategy运营战略的成功关键 Keys to success in operation strategy lie in identifying what priority choices are, in understanding the consequences of each choice, and in the trades-offs involved. 识别竞争重点，分析各个重点要素之间的因果关系，并进行相应的权衡取舍。 Corporate Strategy Operations Strategy企业整体战略与生产运营战略 Core Enterprise Core Capabilities核心企业与核心能力 Core capabilities (or competencies) are those skills that differentiate the manufacturing (or services firm) from its competitors. A competence that wins the future customers. 核心能力是企业拥有的不同于竞争者的一种技能。 一种赢得未来顾客的能力。 Operations Priorities( Competitive Dimensions) 基于企业生产战略的竞争重点 (Content of Operations Strategy运营战略的内容：目标） Operations Priorities （Basic)基于企业生产战略的竞争重点 Cost Operations Priorities（other)基于企业生产战略的竞争重点 Technical liaison and support The notion of trade-offs权衡的观念 企业生产/运营战略的关键 ——“功能悖论”多目标决策中的相互矛盾 成本—— 质量 弹性—— 周期 一个生产者不可能在每一个方面都做得很优秀 Operations focus and trade-offs During the late 1960s and 1970s, central to the concept of operations strategy was the notion of operations focus and trade-offs. An operation could not excel simultaneously on all performance measures. (can’t do every thing well) Plant-within-a-plant (PWP)厂中厂 For those firms with large existing manufacturing facilities, Skinner even suggested the creation of a PWP concept, in which different locations within the facilities would be allocated to different products lines, each with their own ope