扬州市玩具出口现状及问题分析精选.doc

扬州市玩具出口现状及问题分析 The Present Situation and the Problem Analysis of Yangzhou Toys Export 学院: 商学院专业班级:国际经济与贸易 D国贸081学生姓名:史雅君 学 号:510834113指导教师: 陈俊义(讲师)2012 年 6 月 毕业论文中文摘要 扬州市玩具出口现状及问题分析 摘 要:扬州是中国玩具生产重要基地,玩具是扬州的支柱行业之一。经过扬州人多年不断的拼搏发展,现今扬州整个玩具行业有多家玩具生产、加工、贸易企业,销往世界多个地区和国家,是我国最大的玩具集散地。如何在激烈的市场竞争中生存和发展,进一步增强扬州市玩具出口竞争力是扬州市玩具出口现在面临的主要问题。本文首先介绍了扬州玩具业发展概况,其次运用综合分析的方法,分析了扬州市玩具出口的现状,再次提出目前扬州玩具出口面临的国际贸易壁垒、缺乏自主品牌、玩具出口产品结构不适应国际市场需求、生产成本上升、玩具质量、行业的恶性竞争等方面的问题,最后就这些问题进行分析研究,借鉴国外成功玩具业经验教训,对如何提高国际竞争力提出相应的对策建议。 关键词:玩具出口;出口竞争力;出口成本;对策 毕业论文外文摘要 The Present Situation and the Problem Analysis of Yangzhou Toys Export Abstract: Yangzhou is Chinas major toy production base, Toy is one of the pillars of industry in Yangzhou. After years of constant development of hard work in Yangzhou, The toy industry of Yangzhou has a number of toy production, processing, trade enterprises, the products are sold all over the world regions and countries, Yangzhou is Chinas largest toy distribution center.This paper describes their development profile of the general Yangzhou toy exports state of the environment, followed by using comprehensive analysis methods, analysis of the status of Yangzhou toys export; Third, the article proposed Yangzhou toy exports in the current international trade barriers, lack of independent brands, toys and export structure not suited to the international market demand, production costs, quality toys, the industrys cut-throat competition and other issues, finally, to analyze these issues study, learn from foreign experience in the toy industry success lessons on how to improve the international competitiveness of the countermeasures proposed. Keywords: Toys Export; Export Competitiveness; The Cost of Exports; Strategy 目 录 1 引言 1 2 扬州市玩具产业概况 1 3 扬州市玩具出口的现状 2 3.1 出口地位持续提升 2 3.2 出口市场覆盖率不断扩大 3 3.3 出口竞争力不断增强 4 3.4 劳动力成本低,出口利润低 5 4 扬州市玩具出口存在的问题 6 4.1 出口产品结构不适应国际市场需求 6 4.2 生产成本上升导致市场竞争力下降 6 4.3 出口产品的低质量导致销量萎缩 8 4.4 同行业的恶性竞争削弱了产品的价格优势 8 4.5 出口企业缺乏品牌意识 9 4.6 技术贸易壁垒导致市场进入困难