关于“筷子”设计的市场调研报告.ppt

F4----Scenario7 Entertainment 饭后娱乐 62 Example family 例子 1 Analysis 分析 4 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 F4----Scenario 8 Restaurant 餐馆 63 Example family 例子 1 Analysis 分析 4 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 F4 64 Example family 例子 1 Analysis 分析 4 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 10 family F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 Example family 例子 (Attachment 6) 1 65 Analysis 分析 4 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 早餐 F1 对每个家庭生活方式的理解 F2 F3 F1 F5 F6 F7 F8 F9 F10 午餐 购买 备餐 晚餐 清洁 饭后娱乐 饭店 厨房 1 2 3 4 5 6 7 8 9 Comparison and conclusion of every scenario每个场景结果比较 Abstraction of commonness and distinct specialty提取共性与特性 Comparison of family scenarios 家庭场景对比 2 66 Analysis 分析 4 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 67 Principle 原则 1 Sampling 取样 2 Analysis 分析 4 Output 输出 5 Method Process 方法与过程 3 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 Stat. Of Questionnaire问卷统计结果 1 Scenarios building场景构想 2 Output 输出 5 68 Group 1 Implementation Implementation 实施 User Research Group 用户研究组 Stat. Of Questionnaire问卷统计结果 ( Attachment 7 )附件7 1 Output 输出 5 Purchase 购买 It is wives that often go to buy the food in most families. They always go to supermarket or food market to find something appropriate. And they take the food back home by hands .Most families are accustomed to pay in cash. 中国中产阶级家庭的日常支出的权力是掌握在女主人的手中。大多数家庭里通常由太太去购买食物，通常去的地点是超市或食品市场。她们常常使用塑料袋把食物拎回家。 Housework 家务 Husbands will help do some preoperational work in some families. But most of the work is done by wives or matrons. 在一些家庭里丈夫可以帮助做一些准备工作。但是大部分工作是由太太或保姆来完成。 Kitchen 厨房 There are kitchen ventilator, refrigerator and microwave oven in every family. Frying pan is the mostly used tool to cook food. 每家每户都有抽油烟机，冰箱和微波炉。煎锅是烹饪食物中最常用的工具。 Breakfast 早餐 Husbands and wives eat breakfast. If they eat breakfast, they will eat at home. M