建材家居行业一站式连锁超市经营模式分析-analysis of one-stop supermarket chain operation mode in building materials home industry.docxVIP

优秀毕业论文 精品参考文献资料 摘 要 在流通行业中，商业模式对企业的经营和发展有着举足轻重的作用。本文对 近年来建材家居行业中全新的并有着巨大发展前景的一站式连锁超市商业模式 进行研究，旨在为投资者在投资经营建材家居行业时正确地选择合适的商业模 式，提高投资效益提供参考。论文对一站式连锁超市的基本理论体系进行了总结， 对建材家居行业中不同的经营模式的优劣进行了比较研究，阐明了一站式建材家 居连锁超市模式营运应具备的条件。文章还采用了案例分析的方法，对东方家园 建材超市进行了全面的调查分析，就一站式连锁超市在建材家居行业应用的实际 操作经验进行了总结，得出一站式连锁超市经营模式是未来建材家居流通行业发 展的必然趋势的结论。 关键词：建材家居行业，一站式连锁超市，经营模式 分类号：F713.58  PAGE 4 Summary In the industry circulating, the commerce pattern has the effect carrying weight to enterprise managing and development. The pattern carries out the main body of a book on the dyadic chain supermarkets commerce in recent years, brand-new and having to develop a prospect one enormous station in building material home industry studying , aim at being that the investor is in investment manage building material chooses the right commerce pattern, increases investment returns providing a reference correctly time home industry. The thesis has carried out a summary on fundamental theory of one dyadic station chain supermarkets system, pattern superior or inferior rank has carried out comparison go into on different in building material home industry managing, Have expounded one dyadic station building material home chain supermarkets pattern servicing to should satisfy requirments. The article has adopt analytical method of case, the all-round investigation having been in progress to Dong Fang Jia Yuan building material supermarket has analysed, the pattern the chain supermarkets who the actual operation experience that one dyadic station chain supermarkets applies to building material home industry right away has been carried out summing up, has reached one station style is managed is that future building material home circulates inevitable trend conclusion that industry develops. Key words:Building material home industry, one dyadic station chain supermarkets, manage pattern Classification number: F713.58 贵州大学工商管理硕士学位论文  PAGE 1 1.绪论 装修过房子，买过建材的人们可能都有过这样的经历：自从拿到设计效果 图后，就开始为选材四处奔忙。并为此而去过瓷砖店、管材店、木地板店、大