Chapter one Written Communication--201009 外贸英语函电 教学文稿.pptVIP

Nanjing City Vocational College September, 2010;外贸英语函电; Preface 序言;It has its unique language style and jargons. It is full of business terminations(词语) and abbreviations There is a close relations between English for Business Communication and international trade ; Contents ; Parts of Business Letters ;(1) the references (2) the special markings (3) the subject line (4) the carbon copy notation (5) the enclosure ;Form of a business letter p6;2. Indented style with Closed Punctuation 缩行式 ;Envelopes addressing 书写信封 p9;Name and address of the receiver should be typed above half way down the envelope, leaving enough space for the postmark or stamps. the return address should be printed in the upper left corner of the envelope. Post notations such as ‘Registered’, ‘Certified’ or ‘Confidential’ should be placed in the bottom left-hand corner. ; Envelopes addressing;Language and tone;1. Remember your ABC ;2. Be courteous and considerate ;3. Use appropriate tone ;4. Write naturally and sincerely ;5. Remember the KISS principles ;6. Use modern terminology ;7. Include essential details ;8. Be consistent ;9. Use active not passive voice ;10. Compose CLEAR communications ;10. Compose CLEAR communications ;Empathetic Put yourself in your reader’s place and ask yourself how the reader will feel when he /she reads your letter. If anything is unclear, or if anything is worded badly, then change it before you sent it. ;Structuring communications ; Practice;8) Special markings: The Head of Export Department 9) Date: Aug. 23,2006 10) Receiver’s name: Biddle, Sawyer @ Co., Ltd 11) Receiver’s address: 125 Fitzory Street, London, SW8 25DY, England 12) Salutation: Dear Sir, 13) Subject line: 100% Cotton Bed Sheets 14) 1)???? Body: We thank you for your letter of Aug. 16 enquiring for the captioned goods. 15) The enclosed booklet contains details of all our bed sheets and will enable you to make a suitable selections. ;16) We look forward to receiving your