Unit1-Section C- 新视野英语教程Book 4教材.pptVIP

Understanding and Writing Ads for a Product About Ads 广告作为宣传手段， 是商品销售的重要环节。美国广告协会给广告目标的定义是：Awareness, Comprehension, Conviction, Action (意识、理解、说服、行动)。广告通常有两种写法， 一种直截了当， 直接说明某种商品的质量、性能、价格等，语言朴实、准确、客观；一种比较委婉， 以曲折迂回的方式说明商品的种种优点， 或者说明需要购买该商品的理由。 Sample Reading Please read and understand the following sample ads. TAKE A TRIP THROUGH TIME WITH SONY HANDYCAM Happy Birthday. Party with friends. Exotic vacations. Joyful wedding. A baby’s first smile. Don’t let special moment become faded memories. Enjoy yesterday once more, as often as you wish. Anytime you want. With all its original color, and exciting sounds perfectly recalled down to the finest detail. No wonder more people use Sony Handycam-the world’s most popular camcorder. It lets you take a trip back into the past, and enjoy the memories of a lifetime. Guideline Guideline for Understanding and Writing Ads for a Product 广告通常由标题、正文、附文、插图等组成。标题是广告的眼睛，要明确醒目，新颖生动，富有吸引力。正文是广告的主体部分，要提供商品信息的细节，要用有说服力的事实来证明产品或商品的质量和功能，可适当运用比喻、拟人、排比 、对偶等修辞手法。附文是对广告正文的补充，要交代广告刊户的名称、地址、电话号码、电报挂号或联系人，便于顾客购货或联系。插图可以是照片、图画或漫画，以配合文字推销商品。 2. Rearrange the following parts of an advertisement about Pepsi Cola to ensure that it makes sense. Come Alive! You’re in the Pepsi generation! The Pepsi generation? It’s a whole lot of people like you! Who is the Pepsi generation? Famous regular Pepsi－with a cold, clean taste and energy to liven your pace. Everyone with a young view of things! Livelier people with a liking for Pepsi Cola. Or new Diet Pepsi－with that same honest-to-Pepsi taste and less than a calorie a bottle. Come alive! You’re in the Pepsi generation! Key to exercise 1. Who is the Pepsi generation? Everyone with a young view of things! Livelier people with a liking for Pepsi Cola. Famous regular Pepsi－with a cold, clean taste and energy to liven your pace. Or new Diet Pepsi－with that same honest-to-Pepsi taste and less than a calorie a bottle. Come alive! You’re in the Pepsi generation! The Pepsi g