快感 权力 意义——论约翰·菲斯克的大众文化理论-significance of pleasure power - on john fiskes mass culture theory.docxVIP

AbstractDistinguishingthetwoeconomiesinpopularculture:financialeconomyandcultureeconomy,JohnFiskeshiftedthefocusfromtextstructureofpopularculturetomeaningcreation.Withthethreekeywords,pleasure,powerandmeaningandassumingapositionbeyondElitismandPessimism,hegaveathoroughanalysistopopularculturebylookingintoindividualcasesofpopularcultureandtherepresentationalleveloftexts.Histheorywasknownfortheprominenceofinitiativityandresistanceofthepopular.Hetookpopularcultureastheartofmakingdoandpopularculturetextsaspopular-productivetexts,emphasizingthepleasureandmeaningobtainedfrompopularcultureconsumption.Inaddition,heattachedmuchimportancetotherelevancyofculture,tryinghardtodigupthefactor,power,inpopularculturemovement.LookingintothesourceofJohnFiske’stheorytogetherwithadiachronic-synchronicreview,itissuggestedthatthemaincontributionofJohnFiske’stheoryrestsonhisre-identifyingofthestatusofpopularculture,hisshiftingfrompopularculturetextstotheinterpretationofpopularculturepractice,hishighlightingthevalueoftheconsumptionofsocialsymbols,hisexpoundingthepleasurefunctionofpopularcultureandhisstressingtheconflictofpowersinculturepractice.Theweakpointsofhistheorylieinhisuncriticalposition,histamperingwithacademicsources,hisarbitrarinessininterpretingpopularcultureandhisnihilism,dualismoriginatedfromthepost-modernism.TheinspirationsthatFiske’stheorycanbringtoChina’scurrentculturestudyrangefromhowtoassumeapropercultureperspective,howtoaccommodatewesterntheoreticsourcestoaChinesecontext,howtokeepabalancebetweenthethrivingofculturestudyanditsboundlessness,howtosolvetheconflictbetweenintellectualpositionandelitistposition,tohowtocombinecriticalmacrostudyandempiricalmicrostudy.Keywords:Fiske;popularculturetheory;theartofmakingdo;culturestudy;symbolvalue引言“90年代中国批评界一个引人注目的走势或许就是从文学批评向文化研究的转化，”【1】这已日益成为目前中国文艺研究界的共识，特别是进入21世纪以来，关联“文艺理论的终结”、“文学死了”、“视觉文化”、“读图时代”等热门、重要、前沿的文艺学学术话题，文化研究等成为学界时下最红火的研究领域，且亦有不断升温、愈演愈烈、席卷一切的发展势头。伴随讲求“政治性、实践性、开放性”等研究品格的文化研究的不断开展，大众文化研究也越来越受学界的重视，涌现出的一大批学术著作、硕博论文、学理文章即是此间