去屑市场在细分中走向多极（In the market segment to a multipolar dandruff）.docVIP

去屑市场在细分中走向多极（In the market segment to a multipolar dandruff） Caile, Jason, Yujie, qingyang...... New competitors continue to usher in market segmentation in a time of dandruff, in pursuit of traditional Chinese Medicine Anti Dandruff, who is the next one? Anti dandruff shampoo market is Yulgang, more than 20 years, the market has been the anti dandruff arena boss Procter Gambles Head and Shoulders firmly occupy. Accordingly, the challenger as Qingyang, Jason, Caile, Kang Yujie, also one after another, to slaughter, to shake Head and Shoulders arena boss position, get a space for one person in shampoo market. At present, Head and Shoulderss dominance is fairly robust, this year, the Chinese Anti alopecia yangmingliwan despot articles after Faye Wong comeback, the volume of soil, removing market pattern is thus changed? The market confused the dandruff Hugh never confused why market anti dandruff? Relevant data show that the China shampoo market capacity of about 30 billion, nearly 60% and occupy the entire market anti dandruff shampoo market, nearly 20 billion of the market capacity, occupy half of the countrys shampoo market. From the functional point of view, the best selling products are dandruff, nourish and care, soft, black repair, etc., in the countrys most popular single product in anti dandruff shampoo, still have obvious advantages, occupy 6 seats in the top 10. The huge market capacity and anti dandruff shampoo market subdivision of space, is the biggest driving force challenger to enter the field like a flock of ducks. Location from 1988s head shoulders shampoo to dandruff and firmly control dandruff market, more and more enterprises have launched anti dandruff brand, these enterprises of various sizes, promotion methods also varied from 1997 Caile drug Anti Dandruff to 2000 version of Anti Dandruff does not damage the hair. There are 2003 years, come in a throng Yujie dandruff, upgrade Yu Jie 2004, dandruff, no chip pedicle can be hit. In 2005, bear up