房地产楼书设计分析——以天峰地产楼书设计为例-analysis on the design of real estate building book - a case study of tianfeng real estate building book design.docxVIP

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房地产楼书设计分析——以天峰地产楼书设计为例-analysis on the design of real estate building book - a case study of tianfeng real estate building book design.docx

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房地产楼书设计分析——以天峰地产楼书设计为例-analysis on the design of real estate building book - a case study of tianfeng real estate building book design

目录第 1 章房地产楼书设计概况 ·································································· 11.1 当今楼书设计基本概念····························································· 11.1.1 楼书设计起源······························································ 11.1.2 楼书设计内容······························································ 11.2 当今楼书设计的意义 ································································ 21.2.1 楼书的商业意义 ·························································· 31.2.2 楼书的文化意义 ·························································· 41.2.3 楼书的品牌意义 ··························································· 51.3 楼书的促销作用 ······································································ 6第 2 章房地产楼书设计研究 ·································································· 72.1 楼书设计的概念 ······································································ 72.1.1 功能型楼书································································· 72.1.2 艺术型楼书································································· 82.2 楼书设计的形式特点 ································································ 92.2.1 开本的选择································································· 92.2.2 纸张的运用································································ 102.2.3 封面的设计································································ 102.3 楼书视觉符号元素的设计应用 ················································· 112.3.1 图形 ········································································ 112.3.2 文字 ········································································ 122.3.3 色彩 ········································································ 122.3.4 版式 ········································································ 132.4 当今楼书设计存在的问题························································ 13 第 3 章设计案例分析 ···········································································14 3.1 天峰地产楼书设计分析··························································· 143