判断模式和决策角色对风险偏好及反转的分析-analysis of judgment mode and decision roles preference and reversal of risk.docxVIP

目录1引言...........................................................12理论及研究综述.................................................22.1直觉决策和理性决策..................................................22.1.1直觉决策.......................................................22.1.2理性决策.......................................................32.2解释水平理论........................................................52.2.1解释水平的界定.................................................52.2.2社会距离与解释水平.............................................62.3风险偏好............................................................72.3.1风险偏好的分类.................................................72.3.2风险偏好的研究.................................................82.4偏好反转............................................................82.4.1偏好反转的发现.................................................92.4.2偏好反转的理论解释.............................................92.4.3偏好反转的研究范式............................................103研究总体设计..................................................113.1问题提出............................................................123.2重要概念............................................................123.3研究思路............................................................123.4研究假设............................................................123.5研究方法与被试选择..................................................123.6统计分析............................................................124预实验........................................................124.1研究目的...........................................................124.2研究方法...........................................................134.2.1被试..........................................................134.2.2程序..........................................................134.3结果与分析.........................................................135研究一：判断模式和决策角色对风险偏好的实证研究................135.1研究目的...........................................................135.2被试与方法.........................................................135.2.1被试...